Suite F

6395 Technology Avenue

Kalamazoo, MI 49009

Questions? Call Us.

269.324.7385 Office

CRS Printing is not just a copy shop. Rather, we focus on helping clients create highly customized variable data documents that we can then print in-house, insert, and mail. These types of documents can include:

  • Direct mail marketing campaigns
  • Recall notices
  • Statements
  • Invoices
  • Donation receipts
  • Election or political mail campaigns
  • Direct mail fundraising or charity letters

Variable data printing is a form of digital printing that allows text, graphics and images to be changed from one printed piece to the next. The benefits of variable data printing for businesses is the ability to reach customers on a more personal level by customizing each printed piece in the direct marketing campaign.


Marketing campaigns that incorporate variable data printing can increase your customer response rate, lower the cost of acquiring customers, or help retain your current customers. They are tailored specifically to the interests of each customer, which creates a more engaging, interesting, and memorable message that gets noticed and acted upon.

Personalization doesn't have to be complicated. If your business already collects customer data on a regular basis, then variable data printing can be easily incorporated into your marketing campaigns.


With variable data printing, you can start delivering the right message to the right customer at the right time. Personalization will help you grab your audience's attention, increase your response rates, and stay ahead of the competition.



For more information or if you are interested in using variable data printing in your next marketing campaign, please contact us.



  • 86% of shoppers say that personalized marketing impacts their likelihood of making a purchase (
  • 94% of marketing professionals across multiple industries think personalized content is “important,” “very important,” or “extremely important” for meeting current marketing objectives (
  • 31% of shoppers wish their shopping experience was more personalized (
  • 67% of shoppers who’ve experienced personalized marketing are highly in favor of personalized offers based on past experiences (
  • 96% of retailers believe that personalized content influences what consumers buy (
  • 75% of consumers prefer to purchase from brands that use personal information to create more relevant shopping experiences (

What Is Variable Data Printing?

Customer Retention Solutions, Inc.


Suite F

6395 Technology Avenue

Kalamazoo, MI 49009-8185


(269)324-7385 Office

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