Variable data printing is a form of digital printing that allows text, graphics and images to be changed from one printed piece to the next. The benefits of variable data printing for businesses is the ability to reach customers on a more personal level by customizing each printed piece in the direct marketing campaign.

Marketing campaigns that incorporate variable data printing can increase your customer response rate, lower the cost of acquiring customers, or help retain your current customers. They are tailored specifically to the interests of each customer, which creates a more engaging, interesting, and memorable message that gets noticed and acted upon.

Personalization doesn't have to be complicated. If your business already collects customer data on a regular basis, then variable data printing can be easily incorporated into your marketing campaigns.

With variable data printing, you can start delivering the right message to the right customer at the right time. Personalization will help you grab your audience's attention, increase your response rates, and stay ahead of the competition.

For more information or if you are interested in using variable data printing in your next marketing campaign, please contact us.